Praetoriaanse garde

Geschreven op zondag 18 maart 2007 in de categorie archief

Op Gapingvoid:

When I started working in the advertising business as a young buck in London, back in the late 1980s, even if they were not the biggest agency, BBH were considered the best game in town. Every young advertising student aspired to have a gig there one day. The were considered the Praetorian Guard. Within two years from now, I want every smart, driven young person in the wine trade to be thinking the same thing about us. That to me will a better definition of "success" than how many cases we sell.

Mooi. Da's ongeveer de bedrijfscultuur die ik wil cultiveren - de Praetoriaanse garde. Misschien klinkt het arrogant, maar het is niet zo bedoeld. Mijn vader vertelde me vroeger: "Je moet altijd hoger mikken dan je uiteindelijke doel - de pijl zakt tijdens het vliegen."

tags:  bedrijfscultuur, netlash