The Naked Brand: the future of marketing
Link naar deze video: http://www.bloomberg.com/video/the-naked-brand-the-future-of-marketing-wTo1reeNTNugBjR1Qj~gnA.html .
The Naked Brand takes aim at traditional advertising and its future. With their constant use of technology and social media, today's consumers are smarter and more invested in what they buy and marketers are taking advantage of this newly empowered customer by creating transparent and positive stories about their companies and products. (Source: Bloomberg)